In recent years, research on the globalization divide has begun to focus on the underlying socio-cultural dimension. I argue that winners and losers of globalization use a set of salient group identifiers that consists of political attitudes, lifestyle practices, and socio-demographic characteristics to distinguish themselves from each other. Specifically, these identifiers are used to categorize others as belonging to the in-group or out-group. In turn, these categorizations affect evaluations of others as being trustworthy or sharing similar values. I use data from a pre-registered conjoint experiment with a representative online sample of the German population (n=5000). Respondents are presented with evaluative choices between two persons that are described by the group identifiers. I expect heterogenous treatment effects, whereby respondents’ own group affiliations determine their preferences. Respondents’ group affiliations are measured by their proximity to the group identifiers and by their self-identification with either group. The study will investigate, (1) what the most important group identifiers of the divide are; (2) whether both groups have higher trust in and assume common values more strongly with persons from the in- than the out-group; (3) whether out-group prejudices are symmetrical between both groups. The study has important implications for understanding the distinction practices of winners and losers of globalization and, consequently, for identifying the effect of the globalization divide on social polarization.