This paper develops a conceptual framework of AI-enabled Student Relationship Management (SRM) as a driver of digital transformation in higher education. Grounded in relationship marketing theory, it integrates perspectives from the Nordic School of value co-creation and the Industrial Marketing and Purchasing (IMP) network approach. Building on the traditional Customer Relationship Management (CRM) framework, the study adapts its strategic, operational, and analytical components to the higher education context. The proposed model addresses the dual role of students as both customers and partners, emphasising value co-creation and engagement within higher education ecosystems. Artificial intelligence (AI) is conceptualised as an integrative layer that enhances SRM through predictive analytics, personalised communication, and adaptive decision-making. As a result, SRM evolves into a data-driven, intelligent, and ecosystem-based relationship management system. The paper contributes by linking AI, relationship management, and digital transformation into a unified framework. The model highlights the potential of AI-enabled SRM to improve student experience, increase retention, and strengthen institutional competitiveness. The study is conceptual and provides a foundation for future empirical research.