Christophe Laudamiel will present a powerpoint of 3 years of scented events combined with a few scientific nose-opening facts.

We will see-smell how the most basic illustrations are still not a given in perfumery, how an ingredient can numb Smile & Shine or how to have a sniff-peak into diversity even with nice scents. We will get a whiff of some 1400 years old scent as well as a waterfall, both introduced into the Rubin museum NYC and touring Europe. We will snifflustrate how a scent was created, then played last May blessed by a 50+th generation of Kodo masters in the same Tokyo temple where Mr Shinzo Abe was later mourned. That same scent made the football coach of the Fukushima professional soccer team say “I believe we won 5-0 on away-ground thanks to the scent’. Scent routines are now part of the Iwaki Football Club Under-Armor/Rohto Pharmaceutical team (1st in its League). Another creation which made Japanese professional competitive egamers sleep 1-2 hours longer will be passed around. Finally an homage to salt science in Korea will be shared visually and rhinally as well as some cheeky allusions to Berlin, this year’s Ecro’s host, Fedex-permitting.