Facts / challenge
- information is over-abundant
- people select less information / information is pushed to reach them
- data is pushing away robust official statistics and fake / week information hides evidence based facts
- general opinion mistrusts official statistics… Data collection may be consequently fragilized.
The communication strategy has to be global/systemic and innovative.
Only a systemic vision of the communication of the NSI can meet the challenge :
- Not only a communication designed to support dissemination, but also a specific institutional
communication
- Not only « statistical » communication, but also pedagogical communication : statistical literacy...
- Not only a communication on products, but also a communication on processes, quality, shared values of
official statistics
Only an innovative communication of the NSI can meet the challenge :
- not only an active communication scheduled when releasing information, but a proactive an reactive
communication
- not only through traditionnal channels (web site and press media), but also directly to users through social
networks
- not only « distant » and passive, but also engaging, having users to interact with the information and
statistics : data-visualisation…
The European ESS VIP programme DIGICOM fosters shared investment of the ESS in this field of activity.
- from data visualisation to gamification
- from pedagogic videos and e-learning material to a european statistics competition for undergraduate
students
- from users analytics and segmentation to a communication strategy build around a branding strategy.
- from open data access with API development to linked open statistics’ promising future.