Peripheral visual attention can be modified through extensive training or perceptually demanding experiences such as video gaming. However, it is unclear to what extent attention to peripheral targets is guided by their valence acquired through evaluative conditioning. In the present study, black-and-white geometric shapes were paired with either neutral, positive, or negative images in an evaluative conditioning procedure. The conditioned stimuli (CSs) were then presented as targets in a useful field of view task measuring the eccentricity of visual attention (20 and 30°). Detection thresholds for presentation duration were determined with a 3-down/1-up staircase procedure. Evaluative conditioning effects were measured with direct evaluative ratings. Detection thresholds differed between the eccentricity conditions in the useful field of view task, with lower thresholds at 20° eccentricity. There were no significant differences in detection thresholds due to valence. The results are discussed with regard to a still possible role of acquired valence in the guidance of visual attention.