Many green cleaning products are advertised as ‘green,’ ‘non-toxic’, ‘natural’, ‘organic’ or ‘plant-based.’ However, our previous research has indicated that cleaning products that are advertised as ‘green’ typically do not always have different chemical ingredients than conventional cleaning products. As a result, consumers may misunderstand the health and environmental risks associated with using ‘green’ cleaning products, as compared to conventional ones. In an online study with a nation-wide sample of American consumers, we therefore examined consumers’ perceptions of green vs. conventional cleaning products. Participants were randomly assigned to reading written information from the packaging of ‘green’ or conventional cleaning products. Additionally, we varied whether or not that written information was combined with images that further confirmed that the product was ‘green’ (by showing environmental cues) or conventional (by showing no environmental cues). Both the presented information and selected images were adapted from the packaging of cleaning products that are actually available to consumers. Furthermore, both the ‘green’ packaging and the conventional packaging also listed the same chemical ingredients – thus reflecting our findings regarding the chemical ingredients found in actual cleaning products. After reading the information on the ‘green’ vs. conventional packaging, participants were asked how effective they believed the presented cleaning product would be for cleaning. They also indicated how harmful to the environment and human health they perceived the overall cleaning product and its specific chemical ingredients to be. Our analyses suggested that consumers perceived exaggerated differences between ‘green’ and conventional cleaning products and their chemical ingredients. Thus, consumers may not be aware of the relative health and environmental risks associated with ‘green’ and conventional cleaning products. We discuss the implications of our findings for the development of effective communications and policies that aim to improve consumer safety and limit environmental impacts of cleaning products.