In discoursers on crisis preparedness the roles and responsibilities of citizens has become increasingly emphasized. Citizens of today are expected to take responsibility for both their own, and their close ones, safety in times of a crisis. Through different information campaigns, the ideal of the crisis prepared citizen is being promoted as someone who should be prepared to secure for their own well-being for at least 72-hours when the water-, electricity- or heating systems shut down. In this article, we argue that the Swedish social security discourse construct the responsible and prepared subject as someone who is active, prepared and have the knowledge and ability to secure for his or her own safety in times of a crisis. From critical theories on risk and governmentality, it might not come as a surprise that even social security discourses increasingly emphasize the individual and his or her “free will”. From critical theories on risk, risk has been compared with a technique of the self through which the individual is expected to make the ‘right’, logical and risk-avioding descions in order to secure for his or her own safety. In this article we turn our focus to the Swedish information campaign Crisis Preparedness Week of 2017 and how the ideal of the crisis prepared citizen was articulated through the campaign. Since women in the age of 46-64 were a special target for the information campaign of 2017 we also explore how the ideal of the female crisis prepared subject reproduces norms of both gender and responsibility.