Abstract: The clickwrap vortex of electronic consent (eConsent) on Health Social Networking services (HSNs) has resulted in users not considering the potential risks for their personal health information (PHI). The clickwrap vortex which draws users into automatic behaviours (i.e. just clicking the checkbox near Terms and Conditions & Privacy Policy statements without fully reading or comprehending their content) is in need of disturbance. The move by the European Union General Data Protection Regulations (GDPR) in May 2018 mandates providers to make online consent a clear and transparent process for the digital citizen. With this in mind, and by disturbing the usual clickwrap vortex with the introduction of an animated version on the details of eConsent, the intention for behavioural change by HSN users can be explored. The methodology for this research involves users registering onto a sample HSN (developed by the research team) whereby an animated Privacy Policy (PP) and Terms & Conditions (T&Cs) statements of eConsent (i.e. approximately 3-minute animated video) is presented. This is subsequently followed by an online questionnaire, and focus group discussions which concentrates on users’ perceptions of the animation as part of the HSN registration process. Initial findings suggest that moving the parameters of the click wrap vortex results in users verbalising intentions to change automatic behaviours. This research yields positive insights about users’ actions to potentially protect themselves from online risks. It also highlights how the eConsent process could become more user friendly and accessible in the future. If the digital citizen is more engaged in the process of the decision choice, then the ability to reduce risky behaviours increases. This research reflects how the GDPR could have an impact on providers and users of HSNs globally. Indeed, these findings may be leveraged beyond HSNs to other online communities or platforms, where users agree to share their sensitive personal data.