The beauty industry is entering a period of rapid transition, moving away from a focus on age related aspects of appearance towards a broader understanding of the total functionality of skin and the many factors which influence this. Skin itself is a complex biological tissue, innervated, protective, tactile and reactive. Its cells follow a circadian cycle which can become deregulated, and we are only just starting to understand the importance of its microbiome. Skin’s multi-functionality extends into immunity, it is affected by internal factors such as lack of sleep and stress and has a role to play in mood and mental wellbeing. It also has a key function as a signalling centre, sharing external stimuli throughout the body.
To achieve a lifetime of total skin health we need to understand the intrinsic and extrinsic factors which affect skin throughout our ever-increasing lifespan. How does nutrition, fitness, our external environment and the products we use contribute to our lifestyle legacy and how this is expressed by our skin? The omnichannel retail and digital beauty environments open up new opportunities for consumer coaching, allowing beauty buyers to use their products for optimal effect and reducing product wastage, an important factor for the conscious beauty consumer. The wellness megatrend is driving consumers to view health and wellbeing in a holistic manner providing great opportunities for brands and retailers to engage across multiple categories and deliver purpose led solutions not only in terms of appearance but also enhancing quality of life. The growing aged demographic has a desire to age well and this includes skin health and its appearance, whilst the younger population look to use personal care products to also support their mental health and overcome stress and anxiety.
During this presentation I will share comprehensive scientific, consumer, market and other industry trends and insights which, when analysed, add up to a credible and thought-provoking image of the what the future of beauty will look like and which will support beauty consumers in achieving their beauty, wellness and sustainability aspirations.