This paper examines the relationship between personalized political news coverage from the EU and trust in a) the European Commission and b) the European Parliament at an aggregate level. Personalization is measured as extent to which individual Commissioners or Members of the European Parliament receive attention at the expensive of the respective institution. To test whether there is a positive association between personalized news coverage and trust, the paper draws on two data sources: 1) 511,723 newspaper articles gathered from seven left-leaning broadsheets in seven EU countries and 2) aggregated data from Eurobarometer surveys that measure trust in EU institutions on a biannual basis between 1999 and 2016. Personalized coverage is assessed by automated content analysis using Python and weighed by the distance to the dates of the fieldwork. Controlling for unemployment, GDP growth, immigration, and a lagged dependent variable, the findings show that there is a strong positive relationship between personalized news coverage and trust in the European Commission; it is weaker with regards to the European Parliament. The findings have important implications for the debates about the EU’s accountability deficit.